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STATE AND LOCAL
State and local governments are defined as states, counties, municipalities, cities, towns, townships, tribal governments, public authorities, school districts, colleges, and other institutions of the higher education, council of governments, regional or interstate government entities, or any agency or instrumentality of the preceding entities, and including legislative and judicial departments. Purchasing at the state and local level is handled differently than at the federal government level and may also vary from one locality to the next. All levels of government are sharing purchasing methods and leveraging cooperative purchasing agreements that exist only for IT products. The GSA now allows state governments to make purchases off GSA schedule contracts.
The state and local governments are fragmented, so to help win opportunities in this environment you will need to attend government conferences, join government associations, attend trade shows, and use direct marketing. Another place to gain information on how to sell to the local government is the local Small Business Administration.