Course overview:
This course combines the information and strategies created in previous milestones. This information is used to develop an overall sales and marketing strategy for your business.

In addition, this milestone addresses customer management, how to build a winning sales team, how to develop/forecast a sales pipeline, some best practices for determining sales goals and how to develop a solid marketing plan.

Why this is important:
You need to sell your products and services in order to generate revenue. Developing a sales and marketing plan is a necessary and vital first step in selling your products and services.

Course outline/discussion points:
-- Business goals and objectives
-- Customer management and prospecting
-- Building a sales team
-- Developing a strategic marketing plan
-- Developing a sales pipeline
-- Defining success metrics
-- Partnering vs. selling
-- How to win a price war
-- Let one hundred flowers bloom.

Course Materials / Downloads:
Course Transcript
Course PowerPoint
Course Workbook
Supplemental Materials