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PRESS RELEASES

The Best Things in Life are Free.

By taking advantage of time-honored public relations tactics, you can establish immediate credibility for your company. The quickest and easiest method for generating interest for your company among the news media is by sending press releases to announce newsworthy items.

Send press releases whenever you have major news announcements, such as an expansion of your company, the development of new software or service offerings, awards you’ve recently received and more. Press releases should concisely tell the media what your news is and why it’s important. It’s also beneficial to include a quote from someone at your company.

You can tailor our pre-written press releases to fit your message, or call for more information about working with our team to create new releases.

 

When sending press releases, remember these tips:

  • Releases may be faxed or attached with an e-mail.
  • Send the release to the person to whom it is most likely to be useful. At a daily newspaper, that may be a technology or business editor who covers local companies. A weekly newspaper may not have a business editor, so route those releases to the managing editor.
  • The media thrives on timeliness. Don’t wait until your release is no longer newsworthy to send it out.
  • Don’t send so many releases that the media begins to disregard them. Make sure you have real “news” to announce before creating a release.


Ask your sales rep for more information.

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