Course Overview:
Know Thy Customer. This milestone addresses the importance of clearly defining the market opportunities that validate your strategic business plan. Knowing who your customers are, what makes them tick, how many of them exist, and the solutions that your business can provide to them is the foundation of your value proposition.

Learn how to position your business, clearly communicate your value and define your product and services offering to enhance the viability of your business.

Why this is important:
Positioning your business, communicating your value and clearly defining your services and product offering directly affects your ability to entice and retain customers.

By clearly defining who you are, what you do and what you have done for others, you will be able to close more deals while protecting yourself from making pricing concessions that negatively impact your bottom line.

Course outline/discussion points:
-- Market opportunity
-- Customers and verticals
-- Your product & services offering
-- Positioning your business
-- Defining a value proposition

Course Materials / Downloads:
Course Transcript
Course PowerPoint
Course Workbook
Supplemental Materials