Custom and standard CD/DVD production
- Branding and Strategic Planning
- Custom Catalog
- Press Releases
Partner Marketing Tools:
AdBuilder
Custom Catalog
E-Mail Marketing
End User Direct Mail
Fax Flyers
Events & Seminar Guide
Press Releases
Specialty Items
Telemarketing
Your brand is the image of your business in the minds of customers and prospects. The goal is to promote good brand awareness and create a positive perception in the industry.
To promote your brand, try the following marketing tools:
1. Premiums, such as shirts, pens, magnets, and much more to gain more visibility for your brand.
2. Radio and TV ads to gain exposure in the media.
3. Design a company website to showcase your company online.
4. Press releases to spread the word about what’s happening with your company.
5. Direct Mail to reach a large audience.
6. Hold an event to put your company in the spotlight, gain media exposure, and improve public relations.
The primary objectives for promotional materials are to provide product information, gain company and product recognition and to create a buying interest. Promoting products as they relate to customer needs is certainly the way to do it. Your copy should be written to illustrate how the product is going to benefit the user. To inform your target market, try the following tools:
1. Brochures to educate your customers.
2. One sheets to introduce your company and familiarize them with your services.
3. Post cards to get your customer’s attention and gain instant visibility.
4. Custom mail to deliver a fast message to a large group.
5. Advertising to gain exposure, such as paid media and the yellow pages.
6. Custom catalog to showcase your offerings.
7. Newsletter to keep your customer’s up to date on your business.
8. Create a company website or use your existing website to provide useful information to your customers.
9. Use the ScanSource Communications e-catalog or E-Commerce storefront to display the entire ScanSource Communications product line-up to your customers via your company website.
Research and gathering information from your target audience can help you better understand your customer’s needs and wants, so you can better market your products and improve your business.
1. Have an event and interact with your customers and target audience, and ask for feedback.
2. Start a telemarketing campaign to reach your customers and get firsthand feedback.
3. Establish a way for your customers to contact you on your company website and ask them for their feedback.
Increasing sales is the primary goal of any business. Some marketing tools to help increase your sales are:
1. Send your customers coupons, whether via the web or by mail. This gives them an incentive to contact you for more information.
2. Advertise to promote your business to make it more well known in the industry.
3. Send out direct mail pieces to contact your customers.
4. Give your customers the option of purchasing products on your company website. Try ScanSource Communications’ E-Commerce storefront solution.
5. Display all the products your company offers through a custom catalog. ScanSource Communications makes it easy for you to provide your customers and prospects with a product catalog that is branded with your company information.